What long term measures can tell us about brand loyalty

Bennett, DR and Graham, C and Clemente, M (2017) What long term measures can tell us about brand loyalty. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

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Keywords: Brand Loyalty, Long term measures
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 19 Jul 2017 15:52
Item Type: Conference or Workshop Item (UNSPECIFIED)
Creators: Bennett, DR and Graham, C and Clemente, M
Depositing User: LSBU Open Access Team
Last Modified: 19 Jul 2017 15:52
Item ID: 1203

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