Loyalty Deficits for Small Share Brands

Franke, K and Bennett, DR and Graham, C (2017) Loyalty Deficits for Small Share Brands. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

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Divisions: Schools > Business > Management and Marketing People
Date Deposited: 19 Jul 2017 15:50
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Franke, K
Bennett, DR0000-0003-1900-6421
Graham, C
Item Type: Conference or Workshop Item (UNSPECIFIED)
Creators: Franke, K and Bennett, DR and Graham, C
Depositing User: LSBU Open Access Team
Last Modified: 22 Feb 2018 10:29
Item ID: 1205

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