Making Sense of Common Dirichlet Deviations

Graham, CD and Scriven, J and Bound, J (2017) Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal. DOI https://doi.org/10.1016/j.ausmj.2017.10.007

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Keywords: NBD-Dirichlet; Brand Choice Behaviour; Non-Stationarity; Niche Brand; Duplication of Purchase
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.1016/j.ausmj.2017.10.007
Date Deposited: 29 Nov 2017 12:56
Creators:
CreatorsORCID
Graham, CD
Scriven, J
Bound, J
Item Type: Article
Creators: Graham, CD and Scriven, J and Bound, J
Depositing User: LSBU Open Access Team
Last Modified: 30 May 2018 15:15
Item ID: 1499

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