Making Sense of Common Dirichlet Deviations

Graham, C., Scriven, J., and Bound, J. (2017). Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.007

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Keywords: NBD-Dirichlet; Brand Choice Behaviour; Non-Stationarity; Niche Brand; Duplication of Purchase
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.1016/j.ausmj.2017.10.007
Date Deposited: 29 Nov 2017 12:56
Creators:
CreatorsORCID
Graham, C0000-0001-7603-9161
Scriven, J
Bound, J
Item Type: Article
Creators: Graham, C and Scriven, J and Bound, J
Depositing User: LSBU Open Access Team
Last Modified: 30 May 2019 03:04
Item ID: 1499

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