Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C.D., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.009

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Keywords: Empirical Generalization; Double Jeopardy; Brand Loyalty; Emerging Market; House of Brands; Industrial Buying
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.1016/j.ausmj.2017.10.009
Date Deposited: 29 Nov 2017 12:57
Creators:
CreatorsORCID
Graham, CD
Bennett, DR0000-0003-1900-6421
Franke, K
Henfrey, C
Nagy-Hamada, M
Item Type: Article
Creators: Graham, CD and Bennett, DR and Franke, K and Henfrey, C and Nagy-Hamada, M
Depositing User: LSBU Open Access Team
Last Modified: 30 Jul 2018 10:15
Item ID: 1500

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