Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, CD and Bennett, D and Franke, K and Lu-Henrey, J and Nagy-Hamada, M (2017) Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. (In Press)

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Keywords: Empirical Generalization; Double Jeopardy; Brand Loyalty; Emerging Market; House of Brands; Industrial Buying
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 29 Nov 2017 12:57
Item Type: Article
Creators: Graham, CD and Bennett, D and Franke, K and Lu-Henrey, J and Nagy-Hamada, M
Depositing User: LSBU Open Access Team
Last Modified: 29 Nov 2017 12:57
Item ID: 1500

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