Pricing and Discounting

Bennett, D.R., Scriven, J., and Dunn, S. (2017). Pricing and Discounting. In B. Sharp (Ed.), Marketing, Theory, Evidence, Practice (300-330). Australia: Oxford University Press.

Abstract

More Information

Keywords: Pricing, discounting
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 17 Feb 2018 15:19
Creators:
CreatorsORCID
Bennett, DR0000-0003-1900-6421
Scriven, J
Dunn, S
Item Type: Book Section
Creators: Bennett, DR and Scriven, J and Dunn, S
Depositing User: LSBU Open Access Team
Last Modified: 17 Feb 2018 15:19
Item ID: 1849

Download

Text
SHA_M2E_90296_TXT_3pp_CH9_SP copy.pdf - Accepted Version
Restricted to Repository staff only until 30 November 2019.
Licence: Logo for Creative Commons Attribution license

Download (4MB)

Export Citation

Share

Statistics

IRStats2

Downloads
Activity Overview
1Download
114Hits

Statistics for this record are available via IRStats2