The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General

Czarnecka, B., and Schivinski, B. (2018). The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General. In M. Eisend (Ed.), Advances in Advertising Research IX (343). Springer.

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Divisions: Schools > Business > Management and Marketing People
Date Deposited: 11 Jun 2018 13:32
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Czarnecka, B
Schivinski, B
Item Type: Book Section
Creators: Czarnecka, B and Schivinski, B
Depositing User: LSBU Open Access Team
Last Modified: 26 Nov 2018 13:40
Item ID: 2231

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