Emotional appeals in UK business-to-business financial services advertisements

Mogaji, E., Czarnecka, B., and Danbury, A. (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36(1), 208-227. doi: https://doi.org/10.1108/IJBM-09-2016-0127

Abstract

More Information

Keywords: 1505 Marketing, Marketing
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.1108/IJBM-09-2016-0127
Date Deposited: 28 Jun 2018 12:48
Creators:
CreatorsORCID
Mogaji, E
Czarnecka, B
Danbury, A
Item Type: Article
Creators: Mogaji, E and Czarnecka, B and Danbury, A
Depositing User: LSBU Open Access Team
Last Modified: 28 Jun 2018 12:48
Item ID: 2232

Download

Text
Emotional appeals in UK business-to-business.docx - Accepted Version
Licence: Logo for Creative Commons Attribution license

Download (152kB)

Export Citation

Share

Statistics

IRStats2

Downloads
Activity Overview
19Downloads
17Hits

Statistics for this record are available via IRStats2