Cultural Meaning, Advertising, and National Culture: A Four-Country Study

Czarnecka, B., Brennan, R., and Keles, S. (2017). Cultural Meaning, Advertising, and National Culture: A Four-Country Study. Journal of Global Marketing, 31(1), 4-17. doi: https://doi.org/10.1080/08911762.2017.1376364

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Keywords: 1505 Marketing, Marketing
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Global Marketing on 09 October 2017, available online: http://www.tandfonline.com/10.1080/08911762.2017.1376364
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.1080/08911762.2017.1376364
Date Deposited: 28 Jun 2018 12:53
Creators:
CreatorsORCID
Czarnecka, B
Brennan, R
Keles, S
Item Type: Article
Creators: Czarnecka, B and Brennan, R and Keles, S
Depositing User: LSBU Open Access Team
Last Modified: 09 Apr 2019 03:04
Item ID: 2233

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