The Effects of Brand Portfolio Management on Brand Choice Behaviour

Henfrey, C., Graham, C., and Bennett, D.R. (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Paper presented at Academy of Marketing Conference 2018, Stirling, Scotland, UK, 02 July 2018 - 05 July 2018. Academy of Marketing.

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Divisions: Schools > Business > Management and Marketing People
Date Deposited: 17 Jul 2018 10:33
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CreatorsORCID
Henfrey, C
Graham, C
Bennett, DR0000-0003-1900-6421
Item Type: Conference or Workshop Item (UNSPECIFIED)
Creators: Henfrey, C and Graham, C and Bennett, DR
Depositing User: LSBU Open Access Team
Last Modified: 30 Jul 2018 10:17
Item ID: 2285

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