Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries

Czarnecka, B., and Keles, S. (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing, 23(3), 59-67. doi: https://doi.org/10.9768/0023.03.059

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Keywords: 1505 Marketing, Marketing
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Euromarketing on July 2014, available online: http://www.tandfonline.com/10.9768/0023.03.059
Divisions: Schools > Business > Management and Marketing People
DOI: https://doi.org/10.9768/0023.03.059
Date Deposited: 16 Oct 2018 12:33
Creators:
CreatorsORCID
Czarnecka, B
Keles, S
Item Type: Article
Creators: Czarnecka, B and Keles, S
Depositing User: LSBU Open Access Team
Last Modified: 16 Oct 2018 12:33
Item ID: 2521

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