Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries.

Czarnecka, B. (2018). Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries. In P. Foroudi, and M. Palazzo (Eds.), Contemporary issues in branding. Routledge.

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Additional Information: "This is an Accepted Manuscript of a book chapter published by Routledge in Contemporary issues in branding on [xxxx], available online: http://www.routledge.com/[xxxxx]
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 08 Nov 2018 10:21
Creators:
CreatorsORCID
Czarnecka, B
Item Type: Book Section
Creators: Czarnecka, B
Depositing User: LSBU Open Access Team
Last Modified: 08 Nov 2018 10:21
Item ID: 2570

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