The effect of cumulative category and brand growth on competitive intensity.

Anesbury, Z., Graham, C., and Bennett, D. (2018). The effect of cumulative category and brand growth on competitive intensity. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018.

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Keywords: Duplication of Purchase, Duplication Coefficient, Brand Repertoire, Brand Switching
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 20 Nov 2018 15:41
Creators:
CreatorsORCID
Anesbury, Z
Graham, C0000-0001-7603-9161
Bennett, D
Item Type: Conference or Workshop Item (Paper)
Creators: Anesbury, Z and Graham, C and Bennett, D
Depositing User: LSBU Open Access Team
Last Modified: 11 Dec 2018 10:43
Item ID: 2606

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