Loyalty Deviations and the Small Brand Syndrome.

Franke, K., Bennett, D., and Graham, C. (2018). Loyalty Deviations and the Small Brand Syndrome. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018. UNSPECIFIED

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Keywords: Double Jeopardy, Deficit Loyalty, Brand Performance
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 20 Nov 2018 15:48
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CreatorsORCID
Franke, K
Bennett, D
Graham, C0000-0001-7603-9161
Item Type: Conference or Workshop Item (Paper)
Creators: Franke, K and Bennett, D and Graham, C
Depositing User: LSBU Open Access Team
Last Modified: 11 Dec 2018 10:43
Item ID: 2607

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