Predicting Category Growth from Quarterly Penetration

Nenycz-Thiel, M., McColl, B., Dawes, J., Trinh, G., and Graham, C. (2018). Predicting Category Growth from Quarterly Penetration. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018. UNSPECIFIED

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Keywords: Category Expansion, Brand Share Equilibrium, Penetration Growth
Date Deposited: 20 Nov 2018 15:43
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Nenycz-Thiel, M
McColl, B
Dawes, J
Trinh, G
Graham, C0000-0001-7603-9161
Item Type: Conference or Workshop Item (Paper)
Creators: Nenycz-Thiel, M and McColl, B and Dawes, J and Trinh, G and Graham, C
Depositing User: LSBU Open Access Team
Last Modified: 11 Dec 2018 10:44
Item ID: 2608

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