How markets grow. The factors associated with category expansion.

Nenycz-Thiel, M., Graham, C., Dawes, J., McColl, B., Tanusondjaja, A., Martin, J., and Victory, K. (2018). How markets grow. The factors associated with category expansion. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018. UNSPECIFIED

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Keywords: Category Growth, Premiumisation, Category Maturity
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 20 Nov 2018 15:50
Creators:
CreatorsORCID
Nenycz-Thiel, M
Graham, C0000-0001-7603-9161
Dawes, J
McColl, B
Tanusondjaja, A
Martin, J
Victory, K
Item Type: Conference or Workshop Item (Paper)
Creators: Nenycz-Thiel, M and Graham, C and Dawes, J and McColl, B and Tanusondjaja, A and Martin, J and Victory, K
Depositing User: LSBU Open Access Team
Last Modified: 11 Dec 2018 10:44
Item ID: 2609

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