FIERCE scent boosts mood and emotion to enhance brand assets

Bennett, D.R., Graham, C., and Basile, E. (2015). FIERCE scent boosts mood and emotion to enhance brand assets. Paper presented at LSBU Research Summer School 2015, London South Bank University, London, 07 Jul 2015. London South Bank University.

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Date Deposited: 14 Feb 2017 15:11
Creators:
CreatorsORCID
Bennett, DR
Graham, C
Basile, E
Item Type: Conference or Workshop Item (UNSPECIFIED)
Creators: Bennett, DR and Graham, C and Basile, E
Depositing User: LSBU Open Access Team
Subjects: ?? ambient scent ??
?? sensory branding ??
Last Modified: 22 Feb 2018 10:26
Item ID: 318

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