Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process

Bennett, D.R., and El Azhari, J. (2015). Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process. Paper presented at XXIV AEDEM International Conference, London (United Kingdom), 1-2 September, 2015. London South Bank University.

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Divisions: Schools > Business > Management and Marketing People
Date Deposited: 13 Mar 2017 17:00
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Bennett, DR
El Azhari, J
Item Type: Conference or Workshop Item (UNSPECIFIED)
Creators: Bennett, DR and El Azhari, J
Depositing User: LSBU Open Access Team
Last Modified: 22 Feb 2018 10:27
Item ID: 516

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