Do High Street Fashion Brands All Share the Same Types of Customers?

Bennett, DR and Pérez-Bustamante Yábar, D and Clemente, M (2016) Do High Street Fashion Brands All Share the Same Types of Customers? In: Business in a Dynamic World conference, 15 - 17 January 2016, Limassol, Cyprus.

Abstract

More Information

Keywords: consumer profiles, segmentation, empirical generalisations
Additional Information: Conference organised by London South Bank University (LSBU), The British University in Egypt and the Cyprus Institute of Marketing.
Divisions: Schools > Business > Management and Marketing People
Date Deposited: 10 Aug 2016 11:53
Creators:
CreatorsORCID
Bennett, DR0000-0003-1900-6421
Pérez-Bustamante Yábar, D
Clemente, M
Item Type: Conference or Workshop Item (Paper)
Creators: Bennett, DR and Pérez-Bustamante Yábar, D and Clemente, M
Depositing User: LSBU Open Access Team
Last Modified: 22 Feb 2018 10:26
Item ID: 75

Download

Text
Fashion consumers for Cyprus.docx - Accepted Version
Licence: Logo for Creative Commons Attribution license

Download (510kB)

Export Citation

Share

Statistics

IRStats2

Downloads
Activity Overview
112Downloads
299Hits

Statistics for this record are available via IRStats2