Items where Author is "Bennett, D"

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Number of items: 3.


Graham, CD and Bennett, D and Franke, K and Henfrey, C and Nagy-Hamada, M (2017) Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. DOI

Book Section

Bennett, D and Perez Bustamante, D and Mercado-Idoeta, C (2015) Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. In: Peris Ortiz, M, (ed.) Education Tools for Entrepreneurship. Springer, pp. 135-151. ISBN 978-3-319-24655-0 DOI

Conference or Workshop Item

Henfrey, C and Graham, C and Bennett, D (2018) The Effects of Brand Portfolio Management on Brand Choice Behaviour. In: Academy of Marketing Conference 2018, 02 July 2018 - 05 July 2018, Stirling, Scotland, UK.

This list was generated on Mon Jul 30 11:12:15 2018 BST.