Items where Author is "Bennett, DR"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 18.

Article

Graham, C.D., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.009

Book Section

Bennett, D.R., Scriven, J., and Dunn, S. (2017). Pricing and Discounting. In B. Sharp (Ed.), Marketing, Theory, Evidence, Practice (300-330). Australia: Oxford University Press.

Bennett, D.R., Pérez-Bustamante Yábar, D., and Saura, J.R. (2017). University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities. In M. Peris-Ortiz, J. Gomez, J. Merigo-Lindahl, and C. Rueda-Armengot (Eds.), Entrepreneurial Universities Exploring the Academic and Innovative Dimensions of Entrepreneurship in Higher Education (83-104). Cham, Switzerland: Springer International. doi: https://doi.org/10.1007/978-3-319-47949-1

Bennett, D.R., Pérez-Bustamante Yábar, D., and Medrano, M.L. (2016). The Challenges for Smart Cities in the UK. In M. Peris-Ortiz, D. Bennett, and D. Pérez-Bustamante Yábar (Eds.), Sustainable Smart Cities: Creating Space for Technological, Social and Business Development Switzerland: Springer International Publishing. doi: https://doi.org/10.1007/978-3-319-40895-8

Bennett, D.R., Pérez-Bustamante Yábar, D., and Mercado-Idoeta, C. (2015). Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. In M. Peris Ortiz (Ed.), Education Tools for Entrepreneurship (135-151). Springer. doi: https://doi.org/10.1007/978-3-319-24657-4_11

Conference or Workshop Item

Henfrey, C., Graham, C., and Bennett, D.R. (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Paper presented at Academy of Marketing Conference 2018, Stirling, Scotland, UK, 02 July 2018 - 05 July 2018. Academy of Marketing.

Bennett, D.R., and Aston, H. (2017). Stochastic Modelling of Capital Goods Buying. Paper presented at LSBU Researcher Poster Competition, London South Bank University, 06 - 07 July 2017. London South Bank University.

Franke, K., Bennett, D.R., and Graham, C. (2017). Loyalty Deficits for Small Share Brands. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Bennett, D.R., Graham, C., and Clemente, M. (2017). What long term measures can tell us about brand loyalty. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Bennett, D.R., and Kunze, C. (2016). Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media. Paper presented at XXIV AEDEM International Conference, Riseba University, Riga, Latvia, 1st - 2nd September 2016. London South Bank University.

Bennett, D.R., and Aston, H. (2016). Airplanes are like really big candy bars. Paper presented at LSBU Research Summer School, London South Bank University, London, 14 July 2016. London South Bank University.

Barber, S., Bennett, D.R., and Graham, C. (2016). Market(ing) the small. How does marketing work for UK SMEs? Paper presented at LSBU Summer School 2016, London, 11 - 15 July 2016. London South Bank University.

Bennett, D.R. (2016). An empirical study of industrial consumer buying behaviour: how airlines buy airplanes. Paper presented at 45th Annual Conference of the European Marketing Academy (EMAC 2016), Oslo, Norway, 24 May 2016 - 27 May 2016. London South Bank University.

Bennett, D.R., Pérez-Bustamante Yábar, D., and Clemente, M. (2016). Do High Street Fashion Brands All Share the Same Types of Customers? Paper presented at Business in a Dynamic World conference, Limassol, Cyprus, 15 - 17 January 2016. London South Bank University.

Bennett, D.R., and El Azhari, J. (2015). Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process. Paper presented at XXIV AEDEM International Conference, London (United Kingdom), 1-2 September, 2015. London South Bank University.

Bennett, D.R., Graham, C., and Basile, E. (2015). FIERCE scent boosts mood and emotion to enhance brand assets. Paper presented at LSBU Research Summer School 2015, London South Bank University, London, 07 Jul 2015. London South Bank University.

Graham, C., Scriven, J., and Bennett, D.R. (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. Paper presented at International Marketing Trends Conference, Venice, Italy, 19-21 January 2012. London South Bank University.

Bennett, D.R. (2008). Why buy the same brand twice? Paper presented at LSBU Summer Research Conference 2008, London South Bank University, London, 24 June 2008. London South Bank University.

This list was generated on Tue Dec 18 15:57:58 2018 GMT.