Items where Author is "Bennett, DR"

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Number of items: 16.

Book Section

Bennett, DR and Scriven, J and Dunn, S (2017) Pricing and Discounting. In: Sharp, B, (ed.) Marketing, Theory, Evidence, Practice. Oxford University Press, Australia, pp. 300-330. ISBN 978-0195590296

Bennett, DR and Pérez-Bustamante Yábar, D and Saura, J-R (2017) University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities. In: Peris-Ortiz, M and Gomez, J and Merigo-Lindahl, J and Rueda-Armengot, C, (eds.) Entrepreneurial Universities Exploring the Academic and Innovative Dimensions of Entrepreneurship in Higher Education. Springer International, Cham, Switzerland, pp. 83-104. ISBN 978-3-319-47948-4 DOI https://doi.org/10.1007/978-3-319-47949-1

Bennett, DR and Pérez-Bustamante Yábar, D and Medrano, ML (2016) The Challenges for Smart Cities in the UK. In: Peris-Ortiz, M and Bennett, D and Pérez-Bustamante Yábar, D, (eds.) Sustainable Smart Cities: Creating Space for Technological, Social and Business Development. Innovation, Technology, and Knowledge Management . Springer International Publishing, Switzerland. ISBN 978-3-319-40894-1 DOI https://doi.org/10.1007/978-3-319-40895-8

Bennett, DR and Pérez-Bustamante Yábar, D and Mercado-Idoeta, C (2016) Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. In: Peris-Ortiz, Marta and Alonso Gómez, Jaime and Vélez-Torres, Francisco and Rueda-Armengot, Carlos, (eds.) Education Tools for Entrepreneurship: Creating an Action-Learning Environment through Educational Learning Tools. Innovation, Technology, and Knowledge Management . Springer International Publishing, 135 - 151. ISBN 978-3-319-24655-0 DOI https://doi.org/10.1007/978-3-319-24657-4_11

Conference or Workshop Item

Bennett, DR and Aston, H (2017) Stochastic Modelling of Capital Goods Buying. In: LSBU Researcher Poster Competition, 06 - 07 July 2017, London South Bank University.

Franke, K and Bennett, DR and Graham, C (2017) Loyalty Deficits for Small Share Brands. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

Bennett, DR and Graham, C and Clemente, M (2017) What long term measures can tell us about brand loyalty. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

Bennett, DR and Kunze, C (2016) Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media. In: XXIV AEDEM International Conference, 1st - 2nd September 2016, Riseba University, Riga, Latvia.

Bennett, DR and Aston, H (2016) Airplanes are like really big candy bars. In: LSBU Research Summer School, 14 July 2016, London South Bank University, London. (Unpublished)

Barber, S and Bennett, DR and Graham, C (2016) Market(ing) the small. How does marketing work for UK SMEs? In: LSBU Summer School 2016, 11 - 15 July 2016, London.

Bennett, DR (2016) An empirical study of industrial consumer buying behaviour: how airlines buy airplanes. In: 45th Annual Conference of the European Marketing Academy (EMAC 2016), 24 May 2016 - 27 May 2016, Oslo, Norway.

Bennett, DR and Pérez-Bustamante Yábar, D and Clemente, M (2016) Do High Street Fashion Brands All Share the Same Types of Customers? In: Business in a Dynamic World conference, 15 - 17 January 2016, Limassol, Cyprus.

Bennett, DR and El Azhari, J (2015) Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process. In: XXIV AEDEM International Conference, 1-2 September, 2015, London (United Kingdom).

Bennett, DR and Graham, C and Basile, E (2015) FIERCE scent boosts mood and emotion to enhance brand assets. In: LSBU Research Summer School 2015, 07 Jul 2015, London South Bank University, London. (Unpublished)

Graham, C and Scriven, J and Bennett, DR (2012) Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. In: International Marketing Trends Conference, 19-21 January 2012, Venice, Italy.

Bennett, DR (2008) Why buy the same brand twice? In: LSBU Summer Research Conference 2008, 24 June 2008, London South Bank University, London.

This list was generated on Fri Jun 22 04:11:04 2018 BST.