Items where Author is "Czarnecka, B"

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Czarnecka, B., and Schivinski, B. (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing

Hamer, K., McFarland, S., Czarnecka, B., Golińska, A., Manrique Cadena, L., Magdalena Łużniak-Piecha, M., and Jułkowski, T. (2018). What is an "ethnic group" in ordinary people’s eyes? Different ways of understanding it among American, British, Mexican, and Polish respondents. Cross-Cultural Research doi:

Mogaji, E., Czarnecka, B., and Danbury, A. (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36(1), 208-227. doi:

Czarnecka, B., Brennan, R., and Keles, S. (2017). Cultural Meaning, Advertising, and National Culture: A Four-Country Study. Journal of Global Marketing, 31(1), 4-17. doi:

Czarnecka, B., and Keles, S. (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing, 23(3), 59-67. doi:

Book Section

Evans, A.I., Adamo, G.E., and Czarnecka, B. (2019). European Destination managers’ ambivalence towards the use of shocking advertising. In E. Bigne, and S. Rosengren (Eds.), EAA Advances in Advertising Research Springer.

Czarnecka, B. (2018). Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries. In P. Foroudi, and M. Palazzo (Eds.), Contemporary issues in branding. Routledge.

Czarnecka, B., and Schivinski, B. (2018). The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General. In M. Eisend (Ed.), Advances in Advertising Research IX (343). Springer.


Czarnecka, B., and Baxter, K. (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. doi:

This list was generated on Tue Apr 23 23:19:43 2019 BST.