Items where Author is "Franke, K"

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Franke, K., Bennett, D., and Graham, C. (2018). Loyalty Deviations and the Small Brand Syndrome. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018. UNSPECIFIED

Graham, C.D., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi:

Franke, K., Bennett, D.R., and Graham, C. (2017). Loyalty Deficits for Small Share Brands. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

This list was generated on Sun Jan 20 04:10:40 2019 GMT.