Items where Author is "Franke, K"

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Graham, C.D., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.009

Franke, K., Bennett, D.R., and Graham, C. (2017). Loyalty Deficits for Small Share Brands. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

This list was generated on Wed Oct 17 04:09:29 2018 BST.