Items where Author is "Franke, K"

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Graham, CD and Bennett, D and Franke, K and Lu-Henrey, J and Nagy-Hamada, M (2017) Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. (In Press)

Conference or Workshop Item

Franke, K and Bennett, DR and Graham, C (2017) Loyalty Deficits for Small Share Brands. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

This list was generated on Wed Jan 17 04:07:58 2018 GMT.