Items where Author is "Graham, C"

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Number of items: 9.

Article

Graham, C., FitzGerald, F., and Peleg, A. (2007). Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime, 2(2), 25-38.

Book Section

Peleg, A., and Graham, C. (2017). Social responsibility and ethics. In B. Sharp (Ed.), Marketing: Theory, Evidence, Practice (640-692). Melbourne, Australia: Oxford University Press.

Conference or Workshop Item

Henfrey, C., Graham, C., and Bennett, D.R. (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Paper presented at Academy of Marketing Conference 2018, Stirling, Scotland, UK, 02 July 2018 - 05 July 2018. Academy of Marketing.

Franke, K., Bennett, D.R., and Graham, C. (2017). Loyalty Deficits for Small Share Brands. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Bennett, D.R., Graham, C., and Clemente, M. (2017). What long term measures can tell us about brand loyalty. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Barber, S., Bennett, D.R., and Graham, C. (2016). Market(ing) the small. How does marketing work for UK SMEs? Paper presented at LSBU Summer School 2016, London, 11 - 15 July 2016. London South Bank University.

Godfrey, M., Peleg, A., and Graham, C. (2016). Fostering an alumni “Give-Back” culture to help develop student self-esteem. Paper presented at Chartered Association of Business Schools Teaching and Learning, Aston University, Birmingham, 25 - 30 April 2016. London South Bank University.

Bennett, D.R., Graham, C., and Basile, E. (2015). FIERCE scent boosts mood and emotion to enhance brand assets. Paper presented at LSBU Research Summer School 2015, London South Bank University, London, 07 Jul 2015. London South Bank University.

Graham, C., Scriven, J., and Bennett, D.R. (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. Paper presented at International Marketing Trends Conference, Venice, Italy, 19-21 January 2012. London South Bank University.

This list was generated on Thu Sep 20 04:09:35 2018 BST.