Items where Author is "Graham, C"

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Number of items: 22.

Article

Graham, C., Scriven, J., and Bound, J. (2017). Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.007

Graham, C., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.009

Graham, C., Khan, K., and Ilyas, M. (2017). Estimating the value of passing trade from pedestrian density. Journal of Retailing and Consumer Services doi: https://doi.org/10.1016/j.jretconser.2017.10.005

Graham, C., FitzGerald, F., and Peleg, A. (2007). Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime, 2(2), 25-38.

Book Section

Graham, C., and Snijders, W. (2018). Majority Report. In W. Snijders (Ed.), Eat Your Greens Kibworth Beauchamp: Troubador Publishing Ltd.

Peleg, A., and Graham, C. (2017). Social responsibility and ethics. In B. Sharp (Ed.), Marketing: Theory, Evidence, Practice (640-692). Melbourne, Australia: Oxford University Press.

Graham, C., and Peleg, A. (2016). Will a Smart City Have A High Street? In M. Peres-Ortiz, D. Bennett, and D. Perez-Bustamente (Eds.), Sustainable Smart Cities - Creating Spaces for Technological, Social and Business Development. (143-157). Springer Publications. doi: https://doi.org/10.1007/978-3-319-40895-8_11

Conference or Workshop Item

Bennett, D., Nagy, M., and Graham, C. (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Paper presented at Academy of Marketing UK, London, 2 Jul 2019 - 4 Jul 2019.

Nagy, M., Bennett, D., and Graham, C. (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. Paper presented at EMAC 48th Annual Conference, Hamburg, Germany, 28 May 2019 - 31 May 2019.

Nenycz-Thiel, M., Graham, C., Dawes, J., McColl, B., Tanusondjaja, A., Martin, J., and Victory, K. (2018). How markets grow. The factors associated with category expansion. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018.

Franke, K., Bennett, D.R., and Graham, C. (2018). Loyalty Deviations and the Small Brand Syndrome. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018.

Nenycz-Thiel, M., McColl, B., Dawes, J., Trinh, G., and Graham, C. (2018). Predicting Category Growth from Quarterly Penetration. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018.

Anesbury, Z., Graham, C., and Bennett, D.R. (2018). The effect of cumulative category and brand growth on competitive intensity. Paper presented at Australian & New Zealand Marketing Academy (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018.

Henfrey, C., Graham, C., and Bennett, D.R. (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Paper presented at Academy of Marketing Conference 2018, Stirling, Scotland, UK, 02 July 2018 - 05 July 2018. Academy of Marketing.

Graham, C. (2017). Footfall, attraction and conversion; a retail empirical generalisation. Paper presented at Academy of Marketing, University of Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Franke, K., Bennett, D.R., and Graham, C. (2017). Loyalty Deficits for Small Share Brands. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Bennett, D.R., Graham, C., and Clemente, M. (2017). What long term measures can tell us about brand loyalty. Paper presented at Academy of Marketing UK Conference, Hull, 03 July 2017 - 06 July 2017. London South Bank University.

Barber, S., Bennett, D.R., and Graham, C. (2016). Market(ing) the small. How does marketing work for UK SMEs? Paper presented at LSBU Summer School 2016, London, 11 - 15 July 2016. London South Bank University.

Godfrey, M., Peleg, A., and Graham, C. (2016). Fostering an alumni “Give-Back” culture to help develop student self-esteem. Paper presented at Chartered Association of Business Schools Teaching and Learning, Aston University, Birmingham, 25 - 30 April 2016. London South Bank University.

Graham, C. (2016). The relationship between high street footfall, attraction and conversion. Paper presented at Business in a Dynamic World conference, Limassol, Cyprus, 15 - 17 January 2016. London South Bank University.

Bennett, D.R., Graham, C., and Basile, E. (2015). FIERCE scent boosts mood and emotion to enhance brand assets. Paper presented at LSBU Research Summer School 2015, London South Bank University, London, 07 Jul 2015. London South Bank University.

Graham, C., Scriven, J., and Bennett, D.R. (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. Paper presented at International Marketing Trends Conference, Venice, Italy, 19-21 January 2012. London South Bank University.

This list was generated on Sun May 26 04:08:50 2019 BST.