Items where Author is "Graham, C"

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Number of items: 8.

Article

Graham, C and FitzGerald, F and Peleg, A (2007) Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime, 2 (2). pp. 25-38.

Book Section

Peleg, A and Graham, C (2017) Social responsibility and ethics. In: Sharp, B, (ed.) Marketing: Theory, Evidence, Practice. N/A . Oxford University Press, Melbourne, Australia, pp. 640-692. ISBN 9780195590296

Conference or Workshop Item

Franke, K and Bennett, DR and Graham, C (2017) Loyalty Deficits for Small Share Brands. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

Bennett, DR and Graham, C and Clemente, M (2017) What long term measures can tell us about brand loyalty. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.

Barber, S and Bennett, DR and Graham, C (2016) Market(ing) the small. How does marketing work for UK SMEs? In: LSBU Summer School 2016, 11 - 15 July 2016, London.

Godfrey, M and Peleg, A and Graham, C (2016) Fostering an alumni “Give-Back” culture to help develop student self-esteem. In: Chartered Association of Business Schools Teaching and Learning, 25 - 30 April 2016, Aston University, Birmingham.

Bennett, DR and Graham, C and Basile, E (2015) FIERCE scent boosts mood and emotion to enhance brand assets. In: LSBU Research Summer School 2015, 07 Jul 2015, London South Bank University, London. (Unpublished)

Graham, C and Scriven, J and Bennett, DR (2012) Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. In: International Marketing Trends Conference, 19-21 January 2012, Venice, Italy.

This list was generated on Tue Jun 19 04:09:29 2018 BST.