Items where Author is "Graham, CD"

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Number of items: 5.


Graham, CD and Scriven, J and Bound, J (2017) Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal. DOI

Graham, CD and Bennett, D and Franke, K and Henfrey, C and Nagy-Hamada, M (2017) Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. DOI

Graham, CD and Khan, K and Ilyas, M (2017) Estimating the value of passing trade from pedestrian density. Journal of Retailing and Consumer Services. DOI

Conference or Workshop Item

Graham, CD (2017) Footfall, attraction and conversion; a retail empirical generalisation. In: Academy of Marketing, 03 July 2017 - 06 July 2017, University of Hull.

Graham, CD (2016) The relationship between high street footfall, attraction and conversion. In: Business in a Dynamic World conference, 15 - 17 January 2016, Limassol, Cyprus. (Unpublished)

This list was generated on Mon Jun 18 04:07:33 2018 BST.