Items where Author is "Henfrey, C"

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Article

Graham, C.D., Bennett, D.R., Franke, K., Henfrey, C., and Nagy-Hamada, M. (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal doi: https://doi.org/10.1016/j.ausmj.2017.10.009

Conference or Workshop Item

Henfrey, C., Graham, C., and Bennett, D.R. (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Paper presented at Academy of Marketing Conference 2018, Stirling, Scotland, UK, 02 July 2018 - 05 July 2018. Academy of Marketing.

This list was generated on Wed Oct 17 04:07:57 2018 BST.