Items where Author is "Henfrey, C"

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Graham, CD and Bennett, D and Franke, K and Henfrey, C and Nagy-Hamada, M (2017) Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. DOI

Conference or Workshop Item

Henfrey, C and Graham, C and Bennett, D (2018) The Effects of Brand Portfolio Management on Brand Choice Behaviour. In: Academy of Marketing Conference 2018, 02 July 2018 - 05 July 2018, Stirling, Scotland, UK.

This list was generated on Sun Jul 22 04:06:37 2018 BST.