Items where Author is "Keles, S"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.

Article

Czarnecka, B., Brennan, R., and Keles, S. (2017). Cultural Meaning, Advertising, and National Culture: A Four-Country Study. Journal of Global Marketing, 31(1), 4-17. doi: https://doi.org/10.1080/08911762.2017.1376364

Czarnecka, B., and Keles, S. (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing, 23(3), 59-67. doi: https://doi.org/10.9768/0023.03.059

This list was generated on Thu Jul 18 04:09:00 2019 BST.