Items where Author is "Mogaji, E"

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Mogaji, E., Czarnecka, B., and Danbury, A. (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36(1), 208-227. doi: https://doi.org/10.1108/IJBM-09-2016-0127

This list was generated on Sat Feb 16 04:11:20 2019 GMT.