Items where Author is "Scriven, J"

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Graham, CD and Scriven, J and Bound, J (2017) Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal. DOI

Book Section

Bennett, DR and Scriven, J and Dunn, S (2017) Pricing and Discounting. In: Sharp, B, (ed.) Marketing, Theory, Evidence, Practice. Oxford University Press, Australia, pp. 300-330. ISBN 978-0195590296

Conference or Workshop Item

Graham, C and Scriven, J and Bennett, DR (2012) Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. In: International Marketing Trends Conference, 19-21 January 2012, Venice, Italy.

This list was generated on Mon Jun 18 04:07:00 2018 BST.