Items where Author is "Scriven, J"

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Graham, C.D., Scriven, J., and Bound, J. (2017). Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal doi:

Book Section

Bennett, D.R., Scriven, J., and Dunn, S. (2017). Pricing and Discounting. In B. Sharp (Ed.), Marketing, Theory, Evidence, Practice (300-330). Australia: Oxford University Press.

Conference or Workshop Item

Graham, C., Scriven, J., and Bennett, D.R. (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. Paper presented at International Marketing Trends Conference, Venice, Italy, 19-21 January 2012. London South Bank University.

This list was generated on Tue Dec 11 04:08:10 2018 GMT.