Items where Author is "Scriven, J"

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Graham, CD and Scriven, J and Bound, J (2017) Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal. (In Press)

Conference or Workshop Item

Graham, C and Scriven, J and Bennett, DR (2012) Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. In: International Marketing Trends Conference, 19-21 January 2012, Venice, Italy.

This list was generated on Thu Jan 18 04:06:25 2018 GMT.